Multi-year event partner: design, coordination, web, private experiences, and the systems that made every event easier than the last.
I didn't just work with Red Bull once. I partnered with them across multiple events over multiple years, as a designer, event coordinator, and eventually as the person who had helped build enough institutional knowledge that each new event started from a stronger foundation than the last.
The work ranged from large public events and competitions to intimate private dinners. From digital to print. From promotional graphics to live event logistics to web pages for the Red Bull Media House group. Wide range. Consistent output.
For events like the Red Bull SoundClash and Dance Your Style, live music competitions and dance events running across the USA and Europe. I designed the promotional materials that drove awareness and attendance. Posters, digital media, event graphics, built to be bold, high-energy, and on-brand.
I also helped coordinate the events themselves, not just design for them. I handled logistics, coordinating people, and making sure the day-of experience ran the way it was supposed to.
The partnership extended beyond dance and music competitions. I produced original artwork and custom illustrated maps for Red Bull's heavy metal event work. Different visual language, same level of craft.
Red Bull Media House hosted a private dinner, an intimate event for a select group, and they wanted the experience to feel like nothing else. We were brought in to help plan it and design the collateral that would make it memorable.
We designed custom dinner menus formatted as J-cards (the inserts that live inside cassette tape cases). Folded precisely to fit. Inserted into real cassette tapes. The tapes worked. That part mattered to us.
It wasn't a gimmick tacked on at the end. It was our idea, and we knew how to execute it: the design, the print specs, the sourcing, the assembly. That's what made it land the way it did.
A dinner menu that doubles as a collectible. Folded as a J-card. Slipped inside a working cassette tape. The kind of detail guests talk about afterward, and the kind of thing that only happens when the person you hire thinks beyond the brief.
Beyond events, I worked directly with the Red Bull Media House group, the production and media arm of the organization. This included building web pages for their digital presence, helping plan events at that level, and interfacing with a larger, more complex organization than the event-production side of things.
Knowing how to operate in a corporate partner context (communicating clearly, delivering on spec, navigating structure without friction) was part of what made these engagements work.
One of the less visible parts of the partnership was what happened between events. Every time we completed a project with Red Bull, I documented what worked: vendor contacts, venue details, team structures, logistics that had been figured out the hard way.
By the time we'd collaborated on a few different events, we had developed SOPs and rolling contact lists that Red Bull could draw from going forward. Every future event started with a foundation instead of a blank page.
Every engagement should make the next one faster. If you're solving the same problems twice, you're not doing it right. I build the system while I do the work, so the work compounds.
I still do events with them. The relationship didn't end. It evolved. That's what happens when you consistently deliver things people didn't even know they could ask for.